Tag: Social

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

I follow the Indian Prime Minister, Narendra Modi on Twitter.  Today, celebrating one year in office, he sent out a direct message (DM) to...

Thanks to the millennials, mobile messaging has started a revolution. Not only are consumer messaging apps making noise with their ever-growing monthly active users...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Lata Subramanian VP Marketing Sterling Holiday Resorts (India) On Big Data, Mobile and...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Deepali Naair Chief Marketing Officer Mahindra Holidays and Resorts India         On Big Data,...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anshu Bagai Ex- Chief Marketing Officer Tupperware, India         On Big Data, Mobile and...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Sanjay Tripathy Senior Executive Vice President- Head Marketing, Product and Direct...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anisha Motwani Director & CEO Max Life Insurance     On Big Data, Mobile and...