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Checklist of Social Growth Tools – Free Download

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements

I follow the Indian Prime Minister, Narendra Modi on Twitter.  Today, celebrating one year in office, he sent out a direct message (DM) to...

Why Did IMImobile Acquire This UK Based Mobile Communications Company For...

Thanks to the millennials, mobile messaging has started a revolution. Not only are consumer messaging apps making noise with their ever-growing monthly active users...

Innovative Marketer Dialogue: Lata Subramanian

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Lata Subramanian VP Marketing Sterling Holiday Resorts (India) On Big Data, Mobile and...

Innovative Marketer Dialogue: Deepali Naair

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Deepali Naair Chief Marketing Officer Mahindra Holidays and Resorts India         On Big Data,...

Innovative Marketer Dialogue: Anshu Bagai

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anshu Bagai Ex- Chief Marketing Officer Tupperware, India         On Big Data, Mobile and...

Innovative Marketer Dialogue: Sanjay Tripathy

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Sanjay Tripathy Senior Executive Vice President- Head Marketing, Product and Direct...

Innovative Marketer Dialogue: Anisha Motwani

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anisha Motwani Director & CEO Max Life Insurance     On Big Data, Mobile and...