Tag: Marketing Automation
Oracle Live Discussion: What Does Marketing Automation Look Like?
Paul Writer in association with Oracle hosted a live discussion on 17th September as part of the fourth season of “Let’s talk CX” an Oracle...
Digital Marketing Trends Paving the Path to 2020
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Largely spurred...
The Best Practices For Marketing Automation
Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...
How a “Good Enough” Marketing Automation Solution Can Hurt You
“I am fine with a good enough solution,” said no great leader ever.
Whether you’re a startup company with a marketing team of one or...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing...
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Three Core Functionalities for Multi-Channel Marketing
Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...
Why Marketing Automation is the Key to Sharing Strategic Insights with...
Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
As marketers, it’s...
Dear Sales, Marketing Automation Is for You, Too!
With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...