Paul Writer

Home Tags INSEAD

Tag: INSEAD

How to Get More Women to Work in Tech: INSEAD

Role models and reassurance about potential success can impact women’s career decisions. ‘What made you decide to join your profession?’ When people are asked this question,...

Transforming Organisations for Sustained Innovation

“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change. Seeing a self-contained innovation project through to completion...

Three Steps for Successful Digital Integration

The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face...

Leveraging Communities to Create Social Media Momentum

As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...

Innovation: Not a Straight Arrow

Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in Michigan, lived a little boy....

What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing...

Putting A Price Tag On Brands

A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles. The term “brand” represents something vital...

The Importance Of Doing Nothing

By giving the brain ‘downtime’ we can improve mental health and allow ideas to incubate. “Learning without reflection is a waste, reflection without learning is...

Five Steps to Success in Emerging Markets

As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the...

“Nice Girls Don’t Negotiate” & Other Gender Myths

Women aren’t worse negotiators than men. It’s just that their negotiation strengths and weaknesses are little understood. It is widely believed that the gender pay...