Paul Writer

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5 Lessons In Crisis Management That Infosys Team Can Borrow From...

In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...

Interview: IT Marketing Summit- Ashok Lalla, Global Head-Digital Marketing, Infosys

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? I am not sure one...

Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys

 What are the two rules to follow according to you when it comes to B2B marketing? One – measure every marketing effort. Whether it’s campaign design,...