Tag: Business Strategy
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders
We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...
Why Brand Are So Important
Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.
India’s strong future growth potential and its increasingly affluent and...
Business Strategy: Are You Inside-Out or Outside-In?
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
“Look at...