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What is positioning strategy: how does it work

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...

Why Brand Are So Important

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence. India’s strong future growth potential and its increasingly affluent and...

Business Strategy: Are You Inside-Out or Outside-In?

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at...