Tag: brand strategy

Simi Sabhaney shares 6 ingredients for a hot brand in this interview.

This article provides a handy framework, a template to define the culture across your corporate functions and examples from Ben and Jerry's, Infosys, Happiest Minds, Zomato and others.

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...

Product name: Spinkx Content Marketing Automation Plugin for WordPress Product description: Spinkx is an open source freestyle traffic building & monetization platform for the bloggers, influencers, marketers...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead. With Google...

Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational. Sustainability is the new mantra for strategic differentiation. The global...

In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...

Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an...