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Meet Your Brand Summit Speaker: Sumant Sood, Titan Company Limited

What according to you makes a brand hot? Ability to gain customer empathy and use that to design products or services that are either...

BBS Speaker 2015: Rajiv Mehta, CEO, Arvind Sportslifestyle Ltd.

What according to you makes a brand `hot’? Anything is hot when people are looking at it, talking about it, wanting to buy it and...

BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket

What according to you makes a brand `hot'? A hot brand is one that has a strong connect with customers, so much so that customers...

BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point

What according to you makes a brand `hot'? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.   A...

BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing,...

What according to you makes a brand `hot'? The ability to engage with consumers and become a part of their life narrative. A `hot' brand within...

BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical

What according to you makes a brand `hot'? Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...

BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC

In your own words, how do you describe a `hot' brand? Personally, for me, a Hot Brand is the one that the customer is proud...