Paul Writer

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Are you Prepping for Amazon Prime Day?

Shoppers love the ‘buy one, get one free’ offers, but there’s nothing shoppers love more than a good sale! A sale where you can...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

5 Websites You Should Visit to Have a Colorful Holi

The festive fever has seemed to set in over the whole of India. With Holi around the corner, everyone is gearing up and making special arrangements...

Amazon Alexa and the All-New Echo, Echo Plus, and Echo Dot...

The Alexa Skills Kit and Alexa Voice Service also now available for developers in India. Amazon also announced this week that Alexa and Echo are coming to Japan this...

Inside Edge, the First Indian Original, Becomes the Top Watched Show...

Amazon’s first Indian Original Inside Edge broke multiple records in the first week of its launch as customers got hooked on to the Game...

Oakter, Chosen for Amazon Launchpad in India

Amazon has chosen Oakter, a Noida based tech startup, for its Launchpad platform in India. Oakter will be amongst the selected group companies for...

Flipkart-Myntra-Jabong: A Marriage to Keep Amazon at Bay?

Believe it or not but I have never thought much of the bargains and array of products being sold on Myntra after having shopped...