Oakter, Chosen for Amazon Launchpad in India
Oakter, Chosen for Amazon Launchpad in India

Amazon has chosen Oakter, a Noida based tech startup, for its Launchpad platform in India. Oakter will be amongst the selected group companies for which its products will be showcased to millions of Amazon customers. The two year old company innovates and manufactures plug & play smart home products. Oakter was chosen since its IOT based products are innovative, completely made in India and designed to solve the needs of Indian consumers.

The Amazon Launchpad Programme is a globally distinctive program that showcases innovative products from startups to millions of Amazon customers across the globe. The main focus of this reputable program is that it gives these startups a chance to launch their products on Amazon. In this manner, these products and the respective companies get good exposure and this Programme also acts as a powerful avenue for future opportunities. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

Shishir Gupta, CEO, Oakter said, “This is a moment of pride for us. The Amazon Launchpad Programme is a great opportunity for us to showcase our innovation. It’s an important step for us in our mission to improve efficiency in home management for Indian households. We are extremely delighted and look forward to make the best out of this huge opportunity!”

“We have been selling on Amazon for about 6 months and we have realized that Amazon is extremely careful with regard to customer experience. We feel we were selected since our product has been receiving overwhelmingly positive response with regard to delight it provides to our customers,” he adds.

A year and a half ago, Amazon had introduced this Programme in U.S after which it was launched in other western countries. Amazon has recently launched the same in India. India is the seventh location around the world where amazon has introduced the Launchpad. It will give an opportunity to startups to get discovered nationally and internationally and give customers access to a broader array of products. The store, which can be found on Amazon.in, features over 400 innovative products ranging across categories like wearable technology, health monitoring, food and beverages, educational toys, and others. Another benefit would be that the Indian startups are given a chance to reach out to 300 million users around the world and make a name for themselves. The Launchpad is already available in the US, UK, China, Germany, France, and Mexico.


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