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Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham,...

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...

2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s...

"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.  Switch on...

6 Controversial Advertisement Stories You Should Know About

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...

Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight

The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...

You Can Create a Viral Ad and Help Change the World

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

#Budget2014: Taxing Online Advertisement Is A Death Pill For Digital Publishing...

Advertisers who advertise in print will not have to pay a Service Tax on their expenditure. Advertisers who advertise on online media (including Google...

Nike Football To Release ‘The Last Game’ Animated Film

Last Sunday Cristiano Ronaldo shared a short clip of ‘himself’ trapping a ball on the edge of the area as hundreds of mysterious opponents...

Goodbye Advertising, Hello Mickey Mouse

You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...