Paul Writer launches SAP Think Tank , 
Video interview series with Head of Sales highlighting best practices
Sameer Kaul
Chief of Operations
Metropolis Health Services Ltd.
On technology being an enabler in keeping pace with the new rules on engagement and equipping the sales team better…
If you see primarily the sales team the way the sales architecture was it was more about the number of calls they made, who they meet, the whole model was around that kind of a perspective but its becoming more technology driven today. In the sense that sales teams are equipped with mobile phones, they have these apps where they can get in touch with the doctors. We have given iPads to many doctors so they can reach out to us and the knowledge exchange can happen. So definitely technology is playing a catalyst’s role in improving experience, in also enabling the loop to close quickly, the engagement is more so definitely technology is helping sales and marketers to deliver faster, execute quickly and to get a first mover advantage. Companies that will evolve this kind of a hybrid strategy as I said earlier, both legacy, traditional as well as new-age will have that first mover advantage in creating that kind of an experience which becomes a differentiator for the brand.
“So definitely technology is playing a catalyst’s role in improving experience, in also enabling the loop to close quickly, the engagement is more so definitely technology is helping sales and marketers to deliver faster, execute quickly and to get a first mover advantage.”
