Paul Writer launches SAP Think Tank , 
Video interview series with Head of Sales highlighting best practices
Devendra Chawla
President – Food Bazaar
Future Group
On technology being an enabler in keeping pace with the new rules on engagement and equipping the sales team better…
So at a retail parlance the sales team is like the category management team which in retail is the team that is responsible for gauging what the customer wants, what are the new trends coming in the market, which international foods are coming into the market. Like just before you came I was trying to attempt something called Matsha Tea, its a Japanese tea. It’s supposed to be 10 times more powerful than green tea. Indians have just started having green tea from the last couple of years. But only 2-3% of Indians have green tea, 90% still don’t, the trend is still very less. But worldwide -you can’t find it, it is not easily available in India but matsha tea seems to be the next big superfood. Its antioxidant properties reduce cholesterol levels and keep you fit. It’s 10 times more than green tea in the same sachet. So I was about to try this. The reason I’m saying this is because this is category job. To foresee what is going to happen in the future. What may move in and can I bring it first for the customers and can I get it first in my store then my store looks differentiated from the other stores and then I can position that I get first-something that is important in your life. So for us to equip our stores is to get more perfect on being – whether it is through technology or through meeting people or through travelling to be more abreast on whats happening in the world and if I can get those products and information and education to you for me that is the only way to sell to you.
“To foresee what is going to happen in the future. What may move in and can I bring it first for the customers and can I get it first in my store then my store looks differentiated from the other stores and then I can position that I get first-something that is important in your life. “
