Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing and Big Data & Analytics training company.
A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.
1. What, according to you, will be key trends we will see in the digital marketing strategy of the future?
Digital Marketing will continue to evolve and we will see a number of new trends:
- Marketing Automation will see more investments
- The share of Mobile-targeted Video Marketing in Content Marketing mix will become larger
- Personalization to become more effective by leveraging data and emerging technologies such as AI/VR
- The integration of Tradition with Digital will become deeper
2. What is the most important thing to keep in mind when creating a digital marketing campaign?
- Understanding of target audience and aligning all communication to address their concerns
- Defining success metrics according to marketing objectives and agility in taking actions for continuous improvement
3. What is the key trait of emerging leaders in the digital marketing landscape?
- Commitment to look ahead in future and continuously adopt newer trends
- Genuine interest in inspiring other professionals to excel in their work