A lot of industries seem to be tapping into the ‘good ol’ days’ well of memories and for good reason too. The digital revolution changed life as we knew it. If you want to see how much, read our article 9 Things on a 90s desk! Most of those things are relics now and if you asked someone of Gen-Z what a Rolodex was…they probably won’t know. While the digital revolution improved upon convenience and changed our lifestyles, it also often leads to a longing for the good ol’ days when things might have been harder but also simpler.

The film industry and TV channels are one of the fields that have been employing nostalgia marketing with reboots and remakes of the popular sitcoms and movie franchises of the past. Here are 5 reboots of famous franchises:

1. The X-Files

A sci-fi show of the 90s that ran from 1993-2002, The X-Files followed the adventures of FBI agents Fox Mulder and Dana Scully. The popular show also had two movies of the same name and protagonists and after 14 years, season 10 of the show was produced and aired, thus reviving the series.

2. Ghostbusters 

Released in 1984 and of a comical nature, Ghostbusters was an instant hit and went on to grow into a sequel, animated shows and video games! In 2016, the franchise saw a reboot in ‘Ghostbusters: Answer the Call’ that had females in the lead including popular comedian and actor Melissa McCarthy as well as Avengers’ star Chris Hemsworth.

3. Star Wars

“A long time ago, in a galaxy far, far away…” It’s hard to find a sci-fi fan who wouldn’t recognize those words. Even those who weren’t sci-fi fans knew Star Wars, that was how popular it was. The first Star Wars movie, which later became number 4 based on the story’s chronology, was released in 1977 and was globally well-received. In 2015, ‘Star Wars: Episode VII – The Force Awakens’ was released and followed in 2017 by ‘Star Wars: Episode VIII – The Last Jedi’. The Last Jedi was also the film in which the acclaimed actor Carrie Fisher, known for her role as Princess Leia, acted before her death.

4. Star Trek

Referred to as ‘The Original Series’ Star Trek, the TV show was first aired in 1966 and created a huge franchise spanning from comics to movies and video games. In 2009, a reboot starring famous actor Chris Pine was released and followed by two others: ‘Into Darkness’, and ‘Beyond.’

5. James Bond

It’s impossible to talk about reboots without mentioned one of the most popular franchises of the 20th century. Is there anyone who doesn’t know who 007 is? Sean Connery was one of the first to play James Bond in the live action film. Casino Royale released in 1967 was rebooted starring Daniel Craig and released in 2006.

While reboots tend to perk the interest of fans, there’s a huge chance that they can backfire if they aren’t done right. If you do it right though you can create something like ‘Pokemon Go’ which utilized the love of the show to create a successful game.

What do you think about nostalgia marketing? Let us know in the comments!


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.