Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Simeran Bhasin
Chief Marketing Officer
Wildcraft India Pvt. Ltd.
On managing unstructured data..
Well at the moment we are managing it in a relatively unstructured way. We do need personal intervention here to understand sentiment analysis by ourselves reading it and gazing the sentiment. At the moment we are able to manage it with the level of engagement and interaction that we have online. But yes it is going to become harder and harder as the base of consumer that we reach out to and that get added on to our community goes up. So for that we are evaluating couple of options to figure out what will work best for us given that we want to maintain personal contact and connect with them. As well as more peer to peer relation rather than top down corporate rule customer relationship.
“We do need personal intervention here to understand sentiment analysis by ourselves reading it and gazing the sentiment. At the moment we are able to manage it with the level of engagement and interaction that we have online.”
