Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Simeran Bhasin
Chief Marketing Officer
Wildcraft India Pvt. Ltd.
On their ‘must-do’ vis-a-vis your brands’s online strategy…
We have crafted our strategy into a four browned approach where we have said we need to inspire people to get outdoors; we need to inform them as to where to go, when to go, how to go about it; we need to enable them with gear and we need to engage them. In all these four the online channel plays a major role. So if you go onto our Facebook page where we have about million fans plus, a significant portion of our status updates is about inspiring people to get out there, showing them beautiful images of what to do and where to do. If you go onto our website which we have just launched about a month ago, on the information side in terms of activities we are working on activity calendar because we discovered that lot of people want to go out there, they aspire to go out there but they don’t know where to go or how to go about it. So we are aggregating & collating an events calendar from across the country to put that up on our website. It should go up shortly.
On gear, taking a gear life to people across the country, there are many products in the next year that we will be bringing up that will be exclusive to our e-commerce channel and we have realized that’s the best way to very niche audience that’s looking for very specific, specialty adventure gear and for them to reach out to us and to understand performance aspect, technology specs, our investment in our e-commerce sites, our investment in what we are putting into our social media pages is significantly high in that and as far as engagement is concerned, reaching out to our consumers and enabling them or taking them outdoors in various activities is going to be key.
“If you go onto our website which we have just launched about a month ago, on the information side in terms of activities we are working on activity calendar because we discovered that lot of people want to go out there, they aspire to go out there but they don’t know where to go or how to go about it.”
