Brand Summit Jury: Amit Somani
Brand Summit Jury: Amit Somani
  1. What according to you makes a brand `hot’?

A brand is ‘hot’ when a customer makes an unsolicited recommendation of the product, service or experience.

  1. A `hot’ brand within few hours can become `not so hot’. What are your tips for brand owners to help them keep their brand hot?

The ‘brand’ has to be serving a genuine need in a repeatable and delightful manner. Gimmicks or even just sheer luck may give your brand its moment under the sun but it won’t last. So, first and foremost, have a genuine 10X customer experience. Secondly, make it easy for people to talk about it and share it.

  1. Technological boom is the talk of the town. More and more brands are investing in automation tools, AI and content marketing to name a few. How do you think technology can keep a brand hot?

The channels of communication have grown exponentially. Anything that can be discovered will be discovered. There’s no place to ‘hide’ or ‘manage’ content. You can only deliver a ‘wow’ experience and then invest in technology and tools to facilitate a great, open conversation about your product or service.


Amit is a Managing Partner at Prime Venture Partners, an early stage Venture Capital firm based out of Bangalore, India. Prime VP invests in category creating, early-stage companies founded by rockstar teams. Prior, Amit has held leadership positions at MakeMyTrip, Google and IBM. He is also deeply engaged with the early-stage startup ecosystem in India and actively volunteers with iSpirt, TiE and NASSCOM.


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