MoreQuiz India’s Home-grown Sodas (and other soft drinks) – Quiz By Paul Writer - June 4, 2020 India's Home-grown Sodas (and other soft drinks) - QuizBefore the Cola Wars entered India, there were many battles won by local soft drink brands. Whether a legacy of a British entrepreneur or a home-grown soda, legendary brand names and experimental marketing emerged in the post independence era where soft-drinks were a probably considered a luxury for the youth of India. From Happy Days are Here Again to Taste the thunder. From I’ve a soft spot for Gold Spot to The Zing Thing, soft-drinks spin a tale of their own. Attempt this quiz and check out what you recall about the history of India’s soft beverages industry. Invented by Abbas Rahim Hajoori from Surat, in 1923, this home-grown drinks brand still survives in some parts of western and northern India.This brand started in 1900 as Aligarh Dairy Farm, was the first to produce milk powder in India in the 1960s. It was also the first to provide milk powder to the Indian Army. This brand launched in 2013 with just two flavours and grew quickly by leveraging its uniquely Indian flavours and creating a sense of nostalgia about one’s childhood. Started by the Mitchell brothers in 1935 in Bangalore, this company that produced fruit squashes was bought by United Breweries in 1950 and sold to Hindustan Unilever in 1993.Despite its huge popularity, this brand was discontinued by the Coca-Cola Company to launch its own orange carbonated drink.What was Thums Up’s market share at the time of its selling by the Parle Brothers to the Coca Cola Company?In 1977, as Coca-Cola was beating a retreat from India due to FERA, this drink entered the market and captured 90 per cent of Karnataka’s orange soda market.People in India associated this brand with the end of the 21-month long emergency marked by the defeat of Indira Gandhi in 1977 and the advent of Janta Party government under Morarji Desai. The Janta Party government projected it as a gift to the masses to end the unemployment caused due to change in foreign policies at that time.The name was selected in a nationwide contestThis soft-drinks manufacturer launched its cola drink in 1958 in Virudhanagar. The company started by P.V.S.K. Palaniappa Nadar is known as Kali Mark today and their brands are popular in the South. Name their primary cola brand.This company used to manufacture Tango, Raspberry, Ginger, Pineapple, Lemonade and Mangola drinks under its brand name. The Pandole family ran the company until 1994, which was then sold to Pepsico.That was ok. Perhaps you like other kinds of beverages more!Great Job! Pour yourself a treat! Quiz Maker - powered by Riddle Indian Brands Famous in the World Around the World in 10 Brands? What’s in a (Brand) Name? Quiz: Top marketing strategy frameworks Personality Test – What’s your management style? Do you know your Marketing Models? Retail Therapy Quiz Tellywood: Advertising Meets Cinema Check In, Check Out – A Hotel Brand Quiz Advertising and Media in India Get our weekly Quiz updates and NewsletterNo worries, you can easily unsubscribe Please enter your email address *SubmitReset