Exide Life Insurance, an established and profitable Life Insurance Company is now the proud winner of FINNOVITI 2016, an award for inspiring innovations in the financial services sector. ‘My Money Book’, a one of its kind record keeping book,  was chosen as one of the top 20 innovations for the year and was presented at an award ceremony held recently in Mumbai.

The nominations competed with over 150 entries submitted by more than 80 organizations.

‘My Money Book’ is especially designed in line with Exide Life Insurance’s brand mission to help people prepare financially for a long and happy life. While savings and investment are important, record keeping one’s financial engagement is equally important. Hence, My Money Book helps people create a consolidated and comprehensive summary of all their financial information. It helps you stay organized; it’s useful when you need it the most and it’s easy and simple to use.

Commenting on the win, Mohit Goel, Director – Marketing, Exide Life Insurance said, “It is a privilege to win the FINNOVITI 2016 and is a testament to a truly innovative product. To be recognized amongst top 20 financial innovations is very special and we look forward to winning more such accolades in the future. The book is available in 7 Indian languages and over 80,000 copies have been given out since inception. In addition to this, we are working towards launching a Mobile App version of ‘My Money Book’, for data to be stored and available with added ease.”

Finnoviti Conference and Award is an annual platform instituted by the Banking Frontiers that recognizes and showcases key innovations which have transformed the BFSI sector. Deloitte was the process advisor for FINNOVITI 2016.

About Exide Life Insurance Company Limited

Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is profitable and serves over 10 lakh customers across India and manages over INR 8,800 crores in assets. The company is 100% owned by Exide Industries Limited and is proud to be part of a 100-year-old brand heritage in India. (*As on 31st March 2015)


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