India’s one of its kind Educational Program that prepares children on ‘Money and Savings’ 

Exide Life Insurance, an established and profitable life insurance company announced launch of ‘Junior Finance Guru’. Being India’s one of its kind program, Junior Finance Guru emphasizes the importance of laying a strong foundation for children by familiarizing them on importance of good saving habits thereby helping them making an early start.
The program in its initial phase will focus on children who are currently in 6 to 10 standard (typically in the age group of 11 to 15 years) as this is the right age for them to develop an understanding on the importance of money.Junior Finance Guru offers a specially designed learning course content which is an ideal mix of reading material and simple daily exercises. The entire program is based on self-learning as the material is very easy to read and comprehend. This material is sent to all participants after registration as a welcome kit comprising of an Admit Card, specially designed handbook titled “What They Don’t Teach You About Money?” and an activity book titled “My Money Book”. Over and above, the participants get access to the exclusive program website program has been initially launched in Jaipur and Bangalore for which registrations are open till 10th January 2016. The participants will be given 15 days to prepare using the course content and will undergo a school level screening in the last week of January. The screening is aimed at selecting best students at School Level who will then form teams to compete with other schools at City level. City Level winners will be awarded the Junior Finance Guru title along with prize money. These city level winners will eventually battle it out at a National Level Championship later in 2016. The winners will be felicitated at an exclusive event that will be organized in Feb 2016.

Speaking on the launch of Junior Finance Guru, Mohit Goel, Director – Marketing, Exide Life Insurance said “Junior Finance Guru is line with our brand mission of helping Indians prepare financially for their long and happy lives. We believe the learnings derived from this program will help children develop a practical understanding on the concepts of managing money from a very early stage. The program content which has been exclusively designed by experts familiarizes the children with benefits of starting early, power of compounding along with interesting trivia from the world of money and finance. We urge all School Principals and Parents to enroll their children for the program and make them India’s Junior Finance Gurus.”

Registrations for Exide Life Insurance Junior Finance Guru are open till 10th January.

Participants can register online by visiting //

About Exide Life Insurance Company Limited:

Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is profitable and serves over 10 lakh customers across India and manages over INR 8,800 crores in assets. The company is 100% owned by Exide Industries Limited and is proud to be part of a 100 year old brand heritage in India. (*As on 31st March 2015)


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.