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Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On-...

Embracing commerce in the cloud as the foundation for more personalized, compelling services For big-ticket items, you want to be sure you’ve made the best...

Two New Commandments of Customer Engagement

The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...

Listen to Your Customers! Mobile Is Not a Medium for Blast...

Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...

The Various Lifecycle Species: Which One Are You?

Quiz time!—Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads Do more upselling and...

In Conversation with Rajat Mehta, Group EVP and Country Head: Brand...

Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and...

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