Vice President- Marketing
Sodexo SVC India Pvt. Ltd.
What makes a good marketer?
Good marketers always maintain the right balance between the brand and business. They work as business drivers while staying true to the core of the brand. They are akin to master orchestrators wherein they direct and enable the rest of the team to play in unison and deliver the best possible music. They also have a vision for the brand and the organization as a whole and use their creativity and imagination to convince the stakeholders of this vision and also execute it.
3 things you do to prepare for a meeting?
Read all backup material available for the agenda.
Make a list of questions that need to be addressed.
Identify the key decision point/ outcome expected from the meeting and develop a POV on it.
Three things you look for when you hire a person?
Clarity of thought- they should be very clear on what they want and how they want to do it.
They should have excellent analytical skills.
I prefer people who have a well-rounded personality- the human factor is very important.
Where do you think Marketing is headed?
This is perhaps the most exciting time in history to be a marketer! The confluence of marketing and digital has ushered in a new era. While there is increased pressure on Marketers to deliver tangible results, there are new and exciting tools to deliver on these objectives. Marketing has regained its status as the core driver function across industries and marketers are once again the first port-of-call during both good and bad times.
What would you say to someone who aspires to be in marketing?
You need to be an ‘all-rounder’ if you want a successful career in marketing. You should be ready to wear multiple hats, be creative while being on control of numbers and have a huge amount of fun quotient as well!
What are a few activities you do at your leisure?
I love to read and watch my favorite sporting teams on weekends. I love travel- that’s reserved for longer breaks though.
Do you love/hate data?
I love data- it’s my alter ego.
One app that you cannot do without?
Twitter- I love to be aware of what’s happening around the world and Twitter makes it easy.
Suvodeep Das is currently the VP Marketing at Sodexo SVC India. His mandate is to run marketing, & communication, launch new products & anchor the brand’s Digital transformation. He has worked as the Marketing Director at Greenlight Planet Inc. where he managed Marketing, advertising and communication for the brand across 40 countries. Prior to that, he was the Marketing Director of Reliance Brands Limited. In various parts of his career, he has worked at Kaya Skin Clinic, Marico Ltd, Western Union Financial Services and Hindustan Unilever.
Amongst his various accolades, he was featured amongst the “Young Marketers of the Year” in Brand Equity (Economic Times) in 2005.