Atul Garg
CMO
Baggit
What makes a good marketer ?
- Good understanding of the consumer
- Works towards building a robust brand
- Long term and short term perspective
3 things you look for when you hire people ?
- Brand perspective
- Consumer perspective
- High turnaround time
Your favorite destination for business trip
- India, Mumbai
- Global New York
Your favorite book ?
- Indulge in biographies and autobiographies
3 things would never do a meeting without ?
- Meeting Objective
- Relevant data
When did you decide that Marketing is what you wanted to do ?
- Brand success story of the cosmetic company BodyShop founded by Anita Roddick was one of my motivations to get into marketing
Your most memorable advertisement that you still remember ?
- The Cadbury Ad where the girl runs towards the stadium and dances to the “Kuch khaas hai hum sabhi mein” jingle. It was great to see a commercial concentrate on emotions while selling
Do you love data or hate data ?
- I love data, but the final decisions are made on data analysis, earlier experiences and current market dynamics
One app that you cannot do without @work
- Whatsapp for both work and personal purpose
What are your marketing priorities for the year 2016/2017 ?
- Integrated brand view at online and offline space for Baggit, build a robust Ecomm Baggit brand and introduction of Best Practices across all the marketing activities
Profile:
Mr. Atul Rohan Garg started his professional journey after attaining his post graduate degree in Business Management from MICA. A professional with work experience of more than a decade in the field of Brand Development, Sales & Marketing, Client Servicing,Business Development and Brand Consulting across various industries – Media, Insurance, Pharmaceutical, FMCG, Digital and Education. He is now heading the Marketing Department at bags and accessories brand, Baggit. He enjoys Sports, Social Work, Music Concerts and Reading.
