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AI-Powered Marketing Careers: Doing More with Less
The Times of India, Leaders on Campus · Kristu Jayanti University,...
Cartier is a bad choice, says Claude
My new Instinct shopping agent is only buying mundane groceries. For now. Please let...
What is influencer marketing: How to develop your strategy
What is influencer marketing?
Think back to the last time you bought a product or...
I want my AltaVista back!
I have been using Google since 1999 - back when all it did was...
GenZ is not my target, says Sabyasachi
I was frightened that I would be treated badly without the power of a...
Giva, ask Sabyasachi for a Brand Map
The Peculiar Case of the Bralette
The outfit that Kriti Sanon wore for the Giva jewellery...
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MBS Speaker 2015: Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing,...
What according to you makes a brand `hot'?
A ‘Hot’ brand is one which can deliver quality, promise and outcomes with the right attitude, the opportune time...
Parineeti and I are on the same page
I mean figuratively of course. Parineeti Chopra is telling her readers not to be overconfident and to take adequate precautions. Absolutely. But as marketers...
Can Marketing (and Lululemon) break out of its gilded cage?
Chip Wilson, founder of Lululemon, took out a nice big ad in Wall Street Journey to talk about how, essentially, the pursuit of numbers...
4 times AI & ML were deployed to deliver game-changing results
The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...