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Yearly Archives: 2016
How has Marketing Changed in the Age of Digitization?
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Apurva Chamaria, Head of Global Brand & Digital Marketing, HCL Technologies
Sunder Sarangan, Chief Marketing Officer, Persistent Systems
Pratap TP, CMO & Co-founder, Qwikcilver Solutions
talking how...
Successful Digital Transformation Starts With the Customer
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...
Adaptive Content: The Way to Your Customer’s Heart
Imagine your organization’s content serving people in such personal, useful ways that it stirs feelings for your brand. What impact might those feelings have...
Quick Chat with Dr. Geetha Premkumar, Director – Vector Indojanix
Dr. Geetha Premkumar
Director
Vector Indojanix (P) Ltd.
Quick chat with Dr. Geetha Premkumar, Member of DWENIndia
A female entrepreneur you admire and why?
Probably my answer to this...
Arihant Superstructures Ltd Creates History in Jodhpur
Arihant Superstructures Ltd (ASL), a real estate company with dominant presence in the affordable housing segment has created history in the launching of their...
The MPower Movement: An initiative to Spread Awareness About Mental Health
MPower is a movement that envisions all individuals with mental illnesses to live a happy and empowered life by creating awareness and by building...
Exide Life Insurance Wins Top Innovation of the Year Award for ‘My Money Book’
Exide Life Insurance, an established and profitable Life Insurance Company is now the proud winner of FINNOVITI 2016, an award for inspiring innovations in the financial services...
Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate...
Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh
Mitali Tandon
Head Marketing & Co-founder
Morning Fresh
Quick chat with Mitali Tandon, Member of DWENIndia
A female entrepreneur you admire and why?
There's something about all women entrepreneurs...
Quick Chat with Arundhati Balachandran, Founder of Urban Tryst
Arundhati Balachandran
Founder
Urban Tryst
Quick chat with Arundhati Balachandran, Member of DWENIndia
A female entrepreneur you admire and why?
Every woman entreprenuer, however big or small, inspires me....