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Yearly Archives: 2016
Chai Break with Vivek Bhargava, Chief Executive Officer, iProspectCommunicate 2
In this segment of ‘Chai Break’, we talk to Vivek Bhargava, Chief Executive Officer, iProspectCommunicate 2. Vivek Bhargava founded Communicate 2 in 1997 when digital advertising...
Chai Break with Karthi Marshan, Sr. EVP & Head – Group Marketing, Kotak Mahindra...
In this segment of ‘Chai Break’, we talk to Karthi Marshan, Sr. Executive Vice President & Head, Group Marketing, Kotak Mahindra Bank. He oversees marketing efforts...
Chai Break with Kushal Sanghvi, Business Head, Reliance Entertainment and Digital
In this segment of ‘Chai Break’, we talk to Kushal Sanghvi, Business Head, Reliance Entertainment and Digital. Kushal is every bit the Digital Evangelist. A penchant...
360Ride Announces ‘Doctor on-Wheels’ Campaign to the Villages around Bengaluru, Delhi & NCR
360Ride, a Bengaluru-based start-up that offers a ride-sharing platform for personal vehicle owners, today announced the launch of ‘Doctor on-Wheels’ campaign, to promote health...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
Beyond Pink: Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola
In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the...
Gionee Announces Its New Brand Identity “Make Smiles” with KKR
Gionee, along with Kolkata Knight Riders today unveiled the brand’s new global identity “Make Smiles”, and the team’s new jersey. Gionee is the principal...
Chai Break with Gaurav Mehta, Chief Marketing Officer, OLX India
In this segment of ‘Chai Break’, we talk to Gaurav Mehta, Chief Marketing Officer, OLX India, a global Internet company that offers the next generation of...
CMO.com Interview: Vipul Parekh, BigBasket – Online Grocery Shopping Is Big Business For BigBasket
Grocery store shoppers circle the parking area competitively, only to get inside and bump trolleys in overcrowded aisles. They queue for an eternity at...
Holachef: Introduces ‘My Health’ Feature To Its Android App
In a bid to curb the growing health and fitness issues in the business capital, Mumbai based food curator, Holachef, today announced it has bolstered its Android...