In this segment of ‘Chai Break’, we talk to Kushal Sanghvi, Business Head, Reliance Entertainment and Digital. Kushal is every bit the Digital Evangelist. A penchant for advertising, media and communications has driven him to this industry where he has thrived at since the last 19 years.

What makes a good marketer?

A good marketer is someone who keeps his eyes and ears continually to the ground and is in sync with the environments and continually works around all that is happening around him so that his offering that he markets gets the right throughput to his audience

3 things you look for when you hire people?

  • Communication Skills
  • Honest and Integral Approach
  • Out Of The Box/ Lateral Thinking

Your favorite destination for business trips?

New York

Your favourite book?

Paulo Coehlo-  The Alchemist

3 things would never do a meeting without?

Mobile Phone, Laptop, Pen

When did you decide that Marketing is what you wanted to do?

Almost Close To 20 Years Ago

Your most memorable advertisement that you still remember?

The Marlboro man commercials that started out in the 1950’s and still so strong

Do you love data or hate data?

Love it!

One app that you cannot do without @work

LinkedIn

What are your marketing priorities for the year 2016/2017?

Understanding consumer behaviour more and tapping into knowing various consumers using data science, digital analytics and big data.

Profile: Kushal Sanghvi, Business Head, Reliance Entertainment and Digital. A large part of his innings has been with new media and technology. He sees New Media as an integral part of brand expansion. Globally and across Asia his stint with iconic companies such as Fremantle, Havas Media, The Times of India Group, Concept Group has led to unparallel intelligence in Digital thereby creating marketing success stories for those brands.

At his capacity as Managing Director, South Asia at Havas Digital which he founded, he also led the company for its social media across a committee that was headquartered at Paris. He has also essayed roles in Print, Television, OOH, Content and the invention of wireless and telephony revenue for the pioneering show ‘Indian Idol’ for Sony Television. Having worked with over 400 brands in his career till now he always willing to learn more and that’s what keeps him going daily. Being a creative thinker with a passion for creating products, platforms and solutions his most poignant creation being the inception of Rediff.com as a founder member, a tipping point in his graph.

An MBA from NMIMS, he loves playing mentor and terms people management as a stepping stone to achieve targets and has been an active guest lecturer in leading institutes across India: IIM, IIT, NMIMS, SP Jain, MICA, Symbiosis etc. Currently he is looking after Digital Marketing for Reliance ADA Group and is in the process of creating a digital marketing firm for them that will look at companies such as HUL, Cadburys, Pepsi to name a few.

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