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Yearly Archives: 2016
Preventing Social Media Armageddon
The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster.
President...
3 Steps to Bridge the Gap Between Online and Offline Channels
Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...
MobiKwik Registers 5000% Growth on Big Basket, India’s Largest Online Supermarket
MobiKwik, India’s largest independent mobile payments’ network today announced that it has registered 5000% growth on Big Basket, India’s largest online supermarket Bigbasket offers...
Magzter Ad Network Gives Access to Reach Premium Magazine Readers
Magzter, the world's largest digital magazine newsstand, recently launched a new advertising platform for the magazine titles inside its iOS and Android apps. Magzter...
The Rise Of Positive Storytelling Publishers In The Digital Age
Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...
GoDaddy & ShopClues Announce a Strategic Partnership to Enable Small Businesses to Easily Establish...
GoDaddy Inc., the world’s largest technology provider dedicated to small businesses, and ShopClues, India’s first and largest managed marketplace, announced a strategic partnership to help...
IRCTC Appoints ZoopIndia as its Tech-Driven Food Aggregator
Indian Railway Catering and Tourism Cooperation (IRCTC) have appointed ZoopIndia as one of its official Food Aggregator for ordering scrumptious food in train journeys....
Are You Next for Digital Disruption?
No industry is safe from the tsunami of digital disruption, but some will be hit sooner than others. Three checks could reveal if you’re...
How to Leverage Psychology for Influencer Marketing
It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see...
Chai Break with Trigam Mukherjee, Founder and Managing Partner, The Prophets
In this segment of ‘Chai Break’, we talk to Trigam Mukherjee, Founder and Managing Partner of The Prophets. The Prophets is a PR agency without its traditional...