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Yearly Archives: 2016
An Algorithm Behind Pepperfry’s Happy Furniture to Your Door Step
Pepperfry.com, India’s No.1 Furniture and Home marketplace is using a leading edge heuristic algorithm for logistics and supply chain management.
In the last few years...
This is How I Killed My CEO!!!
My narrative isn't fictional. It’s very real. At the same time, I wouldn't want to wish this on anyone.
A few years ago a friend...
The Rise Of The Modern Marketer – Interview with Gaurav Mehta, Chief Marketing Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Chai Break with Solomon Wheeler, VP – Head Marketing & Communication, Lava International
Solomon Wheeler
Vice President- Head Marketing & Communication
Lava International Ltd.
What makes a good marketer?
We live in an age of prosumerism, and the evolution of the...
Are you a Marketer or Marketeer?
Over the weekend I got a LinkedIn request from a colleague with his description as an “ardent marketer”. Shouldn't it read as marketeer…or maybe not....
How To Respond To Negative Reviews
Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...
Kellogg India Signs on Ranveer Singh as the New Face of Kellogg’s Oats
Kellogg’s, one of the world’s leading cereal brands, is refreshing its communication for their ready-to-cook range of Kellogg’s Oats in India. They are all...
#SheIsMyBhai, Campaign by Limeroad
To My Fellow Brothers,
I’ve seen her win; I’ve seen her lose. I’ve hit her black and blue when she refused to share her chocolates...
The Rise Of The Modern Marketer – Interview with Abraham Alapatt, Chief Innovation Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Pidilite Unveils its New Dr. Fixit Campaign
Pidilite unveiled legendary actor Amitabh Bachchan as the ambassador for its Dr. Fixit range of waterproofing products and solutions. Mr. Bachchan, an icon of...