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Yearly Archives: 2014
You Like It? Keep It! With the Samsung Joy Plus TV by Cheil Worldwide...
Cheil India’s (Cheil Worldwide SW Asia HQ) new television commercial for Samsung’s Joy PLUS TV changes the positioning for a television. Where other brands...
Brand Purpose and the Ethics of Marketing
I’m responsible for the global financial meltdown of 2001.
Phew. Feels good to finally get that off my chest.
In all seriousness though, I did have...
Auditing Your Social Media Content: 5 Issues to Tackle
I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same...
From Start-Up to Scaling Up
Contrary to popular belief, it’s much harder to build scale in a business than to start one.
Like most successful entrepreneurs, Parikshat Laxminarayan started off...
Innovative Marketer Dialogue: Rahul Kansal
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Rahul Kansal
Executive President
Bennett, Coleman and Co. Ltd. (Times Group)
On Challenges...
Van Heusen Continues its Starlit Association with Bollywood’s Style Diva Deepika Padukone
Debuting as designer with the Van Heusen Autumn Winter 2013 collection, Deepika Padukone proved that her association with the brand Van Heusen was more...
Expedia Rolls Out its Latest Ad Campaign in India Announces 50 Crore Outlay for...
The best memories in our lives are associated with being on a vacation. Vacations help us rejuvenate from our juggling lives and therefore are...
Watch:The Innovative Marketer Dialogue, Sponsored by SAP
Paul Writer, India’s largest community of marketers has launched the Innovative Marketer Dialogue. Sponsored by SAP, this is a unique initiative featuring a series...
Innovative Marketer Dialogue: Anuradha Narasimhan
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anuradha Narasimhan
Director – Marketing
Britannia Industries Ltd
On Challenges that Marketers face...
Paul Writer Launches Innovative Marketer Dialogue, Sponsored by SAP
Video interview series with CMOs highlights marketing best practices
Paul Writer, India’s largest community of marketers today unveiled the Innovative Marketer Dialogue. Sponsored by SAP, this...