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Yearly Archives: 2014
Why And How Are Indian Brands Riding The Selfie Wave
Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
Havas Media Group’s 2013 Meaningful Brands
Meaningful Brands beat the stock market by 120% Indians registered the strongest relationship with brands globally, providing brands an opportunity to make a real...
BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot' brand?
Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...
Pepperfry.com Raises USD 15 Million from Bertelsmann India Investments (BII)
Pepperfry.com, India’s leading Furniture and Home products marketplace has raised USD 15 Million in a fresh round of funding led by Bertelsmann India Investments...
BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers
In your own words, how do you describe a `hot' brand?
A brand which evokes strong positive feelings in the mind of maximum number of...
Star India CEO to Address the Paley Media Council, New York
India will witness a significant milestone in the history of its media industry as STAR India’s CEO, Uday Shankar becomes the first Indian CEO...
Amitabh Bachchan Invites You To Experience British Airways’ State of the Art Boeing 787...
Amitabh Bachchan, one of India’s greatest and most respected Bollywood actors whose illustrious career spans four decades and over 180 movies, is featured in...
Innovative Marketer Dialogue:Sanjay Tripathy
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Sanjay Tripathy
Senior Executive Vice President- Head Marketing
Product and...
Innovative Marketer Dialogue: Abhijat Shukla
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Abhijat Shukla
Head – Data Customer Lifecycle Management
VODAFONE India
On Innovation and...
BBS Speaker: Vivek Prabhakar- Founder & CEO, Chumbak Designs
In your own words, how do you describe a `hot' brand?
A hot brand is a brand that listens to it customers. By listening, it...