Menu
Home 2014
Yearly Archives: 2014
Pity the Super-rich
The road to success is paved with more than just money. Finding enduring things that matter is one way of avoiding wealth fatigue syndrome.
The...
Visa Card introduces Visa Gift Card to make gifting convenient this Christmas
Come December and we associate it with Christmas and New Year. Surrounded by the winter chill and
decorations, which adorn shops and streets, Christmas for...
edX and Microsoft partnership for educators
Microsoft partners with edX, a non-profit online initiative, to enable edX course creators to integrate Office Mix into their edX courses.
Created by founding partners...
Toxic Clients: How to Spot One
I grew up on the story of how Infosys politely refused General Electric's unreasonable conditions in 1995 and walked away from their business when...
Row Your Boat Gently Down The Stream
The corporate world has become intense, cut-throat competition is the new norm and staying on top of your game is a necessity nowadays. Pressure...
Vijaya Bank Reduces Interest Rate In Term Deposit
Vijaya Bank has reduced interest rates in respect of term deposit of Rs.1 crore and above for the maturity period of 181 days to...
Build it? Buying Niche Media May be Better
Why spend years building an audience for your brand if you can buy a turnkey niche media property?
When we need a new kitchen table,...
PAYBACK and Samsung Mobiles Enter Into a Strategic Partnership
PAYBACK, India’s largest multibrand loyalty program extends its partnership base into a new category with Samsung Mobiles, India’s No 1 mobile phone brand. This...
Startup Diaries: The 7 C’s of Entrepreneurship
Ritika Bajaj shares with The NextWomen her top seven key tools for entrepreneurial success, drawing on her own experiences of starting up her own...
Marketing is not for Me
I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers. The...