PAYBACK, India’s largest multibrand loyalty program extends its partnership base into a new category with Samsung Mobiles, India’s No 1 mobile phone brand. This partnership marks the entry of PAYBACK into the manufacturing segment, and is also the first time a mobile brand has ventured into a multibrand loyalty program. PAYBACK Members will now be able to redeem their points directly at select Samsung mobile stores. Samsung users,on the other hand, will get the opportunity to be part of the exclusive ‘My Samsung Rewards’ program that enables them to earn and redeem PAYBACK Points across 50 PAYBACK Partner brands in-store and online.
‘My Samsung Rewards’ is a unique customer engagement program, created to reward existing loyal Samsung Galaxy users. Delivered through an engaging and integrated mobile app experience, the key promise of ‘My Samsung Rewards’ is to enablemembers to move on to their next Galaxy through offers that are based on the members’ current device. The program also offers exclusive privileges for chosen Galaxy users and is currently available on Google playstore for all users whose currenthandset is a Samsung Galaxy Grand or above (priced around Rs.17500 or more).
Speaking on the association, Mr. Rahul Rana, Managing Director andChief Executive Officer, PAYBACK India said, “Being the largestmultibrand loyalty program, PAYBACK isfocused on continuous innovation in the loyalty landscape to continue to excite our customers and drive value to our clients. Our aim at PAYBACK is to engage with market leaders, across key categories and we are excited to partner for the first time with a manufacturing brand. We are confident that our alliance with Samsung Mobileswill be a win-win for the Samsung brand loyalists and PAYBACK Members.”
Mr. Asim Warsi, Vice President IT and Mobile Division, Samsung said, “At Samsung, we strive to create means for our consumers to own a Galaxy smartphone or tablet in every possible way. Whether it is through credit cards or non-banking finance solutions, we are constantly looking to find new and innovative ways to enable consumers to buy their next Galaxy. We are pleased to partner with PAYBACK, India’s largest player in multi brand loyalty sector. With this partnership PAYBACK Members can now redeem their points directly at select Samsung mobile stores, seamlessly and without any hassle.”
