Marketing Strategy

Are Brands Losing Their Magic?

In the digital world, a product’s substance is more highly valued than the stories woven around it. I love starting my classes with a statement that students have to vote ...

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How to Become a “Sustainable” Brand

Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational. Sustainability is the new mantra for strategic differentiation. The global brand and marketing industry is ...

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