FastCompany’s annual Most Innovative Companies issue recognizes and honors leading businesses like Google, Twitter, Nike, Airbnb, and Amazon along with high growth start-ups across the globe.ZipDial is ranked at No. 8 on FastCompany’s 2014 list of the World’s 50 Most Innovative Companies. ZipDial and Aadhar (UIDAI) are the only two Indian Companies to make the list.
Elaborating the product, ZipDial CEO Valerie Wagoner adds, “Our thesis has engagement at its core and is truly designed for emerging markets consumers. It amplifies consumer-to-brand engagement and therefore data at a personalized level. This then enables targeted marketing of the right message to the right user at the right time, thus maximizing ROI and impact for brands.”
Emerging markets like India, South Africa & Mexico are embracing mobile technology at a rapid pace. According to a report released by Gartner, smartphone sales surpassed the sales of feature phones for the first time in 2013. What’s interesting is that the growth in these sales was led by growing adoption in Latin America, Middle East and Africa, Asia/Pacific and Eastern Europe.
On this recognition, Valerie Wagoner says, “Thank you FastCompany and all our supporters along the way. The most important thing is what we’ll do going forward and how we keep innovating. The most exciting thing of all is how we use the data to not just engage consumers but target in a much more personalized way to reach the right consumer at the right time”.
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