Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing or Risk Falling Behind
Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing or Risk Falling Behind

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has entered into a Premier Partnership with Adobe (NASDAQ: ADBE), a leader in digital marketing platforms. Wipro is the first Indian Global IT services company to attain this level of partnership.

With its strong advisory, consulting and delivery capabilities in digital space, Wipro will partner with Adobe in creating integrated marketing, commerce, analytics and customer experience solutions. These solutions will help businesses to better understand and win customers, increase share of wallet and differentiate through targeted, relevant and consistent conversations across multiple devices and channels.

“We are delighted to partner with Adobe, a powerhouse in industry-leading creative and marketing solutions. This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro’s leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster,” said TK Kurien, Chief Executive Officer and Member of the Board, Wipro Limited.

Shantanu Narayen, President and CEO, Adobe said, “All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation. Adobe’s best-in-class digital marketing solutions combined with Wipro’s extensive IT consulting, implementation and integration expertise, will answer the call for today’s digital enterprises.”

The newly formed business unit, Wipro Digital enables businesses in their Digital Transformation initiatives to adapt and be relevant in the increasingly digital lifestyle of their customers. Wipro Digital brings together three capabilities – strategy, design & technology, to define unique and immersive customer interactions through seamless front-to-back integration underpinned by exclusive customer insights.


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