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Brands That Went to War

ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...

Why Times Of India’s Dictate To Its Employees Asking Them To...

Indian publications are resorting to eccentric methods on social media usage by their staff. After Hindu, now it is the Times of India which...

Innovative Marketer Dialogue : Rahul Kansal

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Rahul Kansal Executive President Bennett Coleman and Co Ltd   One thing that...