Tag: TATA
PR Is Dead. Long Live Advertising.
I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...
Innovative Marketer Dialogue: Amitabh Tapadar
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President & CMO
TATA AIA Life
On Multi-channel marketing program...