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PR Is Dead. Long Live Advertising.

I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...

Innovative Marketer Dialogue: Amitabh Tapadar

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President & CMO TATA AIA Life     On Multi-channel marketing program...