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A Behind-the-Scenes Analysis of Social Media Content Trends

Just for kicks, I recently took a Facebook quiz to see if I am more right-brained or left-brained. The results — split nearly down...

Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...

Stepping Up to the Challenge: CMO Insights from the Global C-suite...

As part of the Global C-suite Study, IBM spoke to more than 520 CMOs to understand their views on the C-suite, Marketing, and how...

The Social Bridge by LinkedIn

How trusted content on social media builds relationships with IT buyers

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...