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Tag: performance

Sales Results in A Week Data Analytics in Marketing
Case Study

Sales Results in A Week: Data Analytics in Marketing

Jitendranath Patri -
Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000