Tag: modern marketing

What’s in a name? Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to...

Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns...

Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...