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Mobile User Acquisition Just Got Tougher, Or Did It?

Google has played a master stroke with the release of its “app streaming” services, or so it hopes. For those who were playing along...

Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year

Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...