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Interview with Rob Leavitt, SVP, ITSMA #GIIMS17

Interview with Rob Leavitt, Senior Vice President, ITSMA at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian...

Five Keys to Success: Deloitte’s Thought Leadership Shift

Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services,...

Next Steps with Digital Marketing: The View from IBM

While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...

What’s Next for ABM: Tips and Predictions from ITSMA’s NextGen Forum

ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders...

Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Interview: IT Marketing Summit- Julie Schwartz, ITSMA

From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? It...

Marketing Roles in India are Expanding

According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...

Paul Writer Announces Great Indian IT Services Marketing Summit

Co-hosted by ITSMA and LinkedIn, conference brings together CMOs of Cognizant, iGATE, IBM, KPIT, Tech Mahindra, TCS, SAP and 100 others Paul Writer today announced...

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