Paul Writer

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Integrating Digital Intelligence into Brand Strategy

As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead. With Google...

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

Monetising Digital Content Requires Focus

It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer. Sometimes it seems as...

How to Become a “Sustainable” Brand

Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational. Sustainability is the new mantra for strategic differentiation. The global...

The Mindset Needed For Digital Change

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough. In May 2003, Aron Ralston...

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...

Corporates and Start-ups: Engage or Else!

There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings...

Who Killed Nokia? Nokia Did

Despite being an exemplar of strategic agility, the fearful emotional climate prevailing at Nokia during the rise of the iPhone froze coordination between top...

To Inspire Employees, Speak Their Language

Most employees are going through the motions at their jobs. To re-engage them, leaders must translate organisational objectives into meaningful aims. At a quarry, outside...

Are Bosses Becoming Extinct?

Hierarchy is often viewed as hindering innovation, but getting rid of hierarchy carries risks of its own. Savvy organisation design can help you strike...