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How Purpose can Drive Change and Innovation

Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be...

Hands Up. Who Wants to Be An Innovator?

Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an...

Innovative Marketer Dialogue: Amitabh Tapadar

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice- President and CMO TATA AIA Life On use Innovative...


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