Paul Writer

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Is a B2B Logo Just a Pretty Picture? 5 Ways to...

In 2003 the firm I was heading marketing for, Quintant, was acquired by iGATE and I became its VP marketing. iGATE at the time...

Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE

What are the two rules to follow when it comes to B2B marketing?  Don’t follow rules! While you are doing that - keep pushing the...