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Tag: Engagement

Cusotmers Journey
Customer Experience

Five Best Practices For Understanding Customer Journeys

IBM -
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...
Blogs

Momentary Optics or Sustained Engagement: Marketer’s Must Choose Now

Nidhi Mahesh -
I recently got a request from a Real Estate client to build a campaign around Father’s Day! Now, wishing the men in your database...
Blogs

The CMO Challenge: Personalized Conversations at Scale

Philip Chen -
The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives...