Paul Writer

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The Mindset Needed For Digital Change

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough. In May 2003, Aron Ralston...

Architecture of Empathy

What is Architecture of Empathy I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some...

Three Steps for Successful Digital Integration

The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face...