Tag: customers
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
How To Create A Pitch-Perfect Business Plan
A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...