Home Tags Customers

Tag: customers

Still Delighting Customers? Try Making it Easier Instead

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...

How To Create A Pitch-Perfect Business Plan

A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...