Tag: Customer Journey

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...

What does your customer want? Personal insight into your customer goals gives you the power of data.   This allows you to orchestrate unified...

Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...